Brands


We incubate the following brands

We are passionate about living and celebrating a way of life that is expressive, unique and clutter free. The clothes we create give expression to the carefree wanderer in our hearts and the timeless mystique of India’s traditional craftsmen give us our soul.

In today’s life, where everything seems more complicated than desired, we go back to our roots of simple living and harmonious thinking. Our designs celebrate the stillness of mind, clarity of thought and underline our beliefs that a life that is wholesome and well balanced is worth living. With this outlook, everything we are surrounded by serves as inspiration; be it the gentle swaying of trees in the wind or the sweet sounds of chirping birds or the happiness and joy of waking up to a beautiful sunrise.

Founded in 2017 by Kunal Virwani & Aditi Mohoni, Aureole is born out of our deep felt urge for clothes that embody our thoughts and beliefs.The studio is located at Kalaghoda, in the heart of Mumbai.

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Luaer started in 2018 in India, creating pure Ayurvedic products according to authentic prescriptions has been the unique purpose of the brand. Luaer carefully crafts our replenishing formula from a harmonious blend of natural and organic ingredients. We believe in being conscientious about how our products are crafted, and in making an honest effort to source all of our ingredients from nature. We believe that truth is a vital aspect of integrity, and that words such as “ethically sourced” and “all natural ingredients” are fundamental practices, not convenient marketing language. We believe that our honesty earns our customers’ trust. We value that trust implicitly.

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