About us


AUREOLE
&
LUAER

Self-love, all day. Everyday.
For far too long have we had a million voices coming at us from every direction: telling us how to look, how to dress, how to act, how to be. We believe our differences should be celebrated. As a community, we hope to encourage self-love and promote body-positivity because we believe a happier you and me equals a happier world.

Totally transparent.
Ethos For Life was created out of frustration of lack of transparency. Aside from partnering with ethical brands, we do our best to be as transparent as possible with ingredients, manufacturing processes, and more.

We incubate the following brands

We are passionate about living and celebrating a way of life that is expressive, unique and clutter free. The clothes we create give expression to the carefree wanderer in our hearts and the timeless mystique of India’s traditional craftsmen give us our soul.

In today’s life, where everything seems more complicated than desired, we go back to our roots of simple living and harmonious thinking. Our designs celebrate the stillness of mind, clarity of thought and underline our beliefs that a life that is wholesome and well balanced is worth living. With this outlook, everything we are surrounded by serves as inspiration; be it the gentle swaying of trees in the wind or the sweet sounds of chirping birds or the happiness and joy of waking up to a beautiful sunrise.

Founded in 2017 by Kunal Virwani & Aditi Mohoni, Aureole is born out of our deep felt urge for clothes that embody our thoughts and beliefs.The studio is located at Kalaghoda, in the heart of Mumbai.

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Luaer started in 2018 in India, creating pure Ayurvedic products according to authentic prescriptions has been the unique purpose of the brand. Luaer carefully crafts our replenishing formula from a harmonious blend of natural and organic ingredients. We believe in being conscientious about how our products are crafted, and in making an honest effort to source all of our ingredients from nature. We believe that truth is a vital aspect of integrity, and that words such as “ethically sourced” and “all natural ingredients” are fundamental practices, not convenient marketing language. We believe that our honesty earns our customers’ trust. We value that trust implicitly.

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We put sustainability at the core of everything we do. We invest in green building infrastructure to minimize our waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, we also invest in the people who make this revolution possible. How it works It’s all about math, and we’re super into it. The whole equation follows the lifecycle of clothes—everything from growing textile fibers and making fabric, dyeing, moving materials, manufacturing, packaging, shipping, garment care, and even recycling clothes when you’re done with them. Offsets We’re not totally sustainable just yet - we need to invest in programs that actually replace what we’ve used and spent. So we give back to the environment in the form of offsets. Basically, in exchange for the emissions and water used by our clothes, we help plant forests to naturally capture CO2 from the air, invest in clean water solutions, and purchase landfill gas offsets.

How it works
It’s all about math, and we’re super into it. The whole thing follows the lifecycle of clothes—everything from growing textile fibers and making fabric, dyeing, moving materials, manufacturing, packaging, shipping, garment care, and even recycling clothes when you’re done with them.

How it works
It’s all about math, and we’re super into it. The whole thing follows the lifecycle of clothes—everything from growing textile fibers and making fabric, dyeing, moving materials, manufacturing, packaging, shipping, garment care, and even recycling clothes when you’re done with them.

Offsets
We’re not totally sustainable just yet - we need to invest in programs that actually replace what we’ve used and spent. So we give back to the environment in the form of offsets. Basically, in exchange for the emissions and water used by our clothes, we help plant forests to naturally capture CO2 from the air, invest in clean water solutions, and purchase landfill gas offsets. We’re not totally sustainable just yet - we need to invest in programs that actually replace what we’ve used and spent. So we give back to the environment in the form of offsets. Basically, in exchange for the emissions and water used by our clothes, we help plant forests to naturally capture CO2 from the air, invest in clean water solutions, and purchase landfill gas offsets. We’re not totally sustainable just yet - we need to invest in programs that actually replace what we’ve used and spent. So we give back to the environment in the form of offsets. Basically, in exchange for the emissions and water used by our clothes, we help plant forests to naturally capture CO2 from the air, invest in clean water solutions, and purchase landfill gas offsets